ABOUT ME
My name is Ashley Draper
I’m a Lead UX Writer and Content Designer who turns complex systems into clear, usable experiences. I work at the intersection of product, design, and AI—shaping language, flows, and content frameworks that help people understand what’s happening and what to do next.
My work spans UX content, conversational AI, and enterprise content systems. I partner closely with designers, PMs, engineers, and accessibility teams to bring clarity to ambiguity and make sure our products communicate with intention.
Focus areas:
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UX content and product microcopy
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AI communication & conversation design
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Content standards, systems, and governance
At the core, I believe good language makes technology feel more human- and I build the systems that help teams deliver that consistently.
WHAT I DO
Shaping product narratives
UX Content & Product Copy
I design language that reduces friction across multi-step flows, system logic, and product surfaces. Every word earns its place.
AI + UX writing
I shape how AI-powered features speak, guide, and support. I ensure bots and assistants feel helpful, not robotic.
Content Architecture
I build frameworks, taxonomies, and reusable patterns that scale clarity across large product teams and complex ecosystems.
HOW I WORK
Guiding principles
Clarity first
Collaboration over
handoffs
Every decision starts with what the user needs to understand. I prioritize plain language over jargon and logic over decoration.
I work alongside PMs, engineers, and designers from day one to keep content strategic. Words aren't an afterthought; they are the interface.
Evidence-driven
Data, research, and real examples shape the language—not preference. I test copy just like we test interaction patterns.